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by Kelly Biedny, Kleobell Creative Business Solutions

70% of US adults use the internet as an information source when shopping for goods or services locally (Kelsey Group and Constat via shop.org, March, 2005)

47% of small- to midsize-business owners stated that their Web site was a critical marketing tool in driving their business (Entrepreneur Magazine, August 2005)

The 47% of business owners using their Web site as a marketing tool aren't missing out on getting their product or service in front of those 70% of US adults researching their next purchase. If you don't have a web site, you can't use it as a marketing tool and you are missing out on reaching potential clients A simple run through of the process a person goes through when making a purchase demonstrates this fact. by Kelly Biedny, Kleobell Creative Business Solutions

70% of US adults use the internet as an information source when shopping for goods or services locally (Kelsey Group and Constat via shop.org, March, 2005)

47% of small- to midsize-business owners stated that their Web site was a critical marketing tool in driving their business (Entrepreneur Magazine, August 2005)

The 47% of business owners using their Web site as a marketing tool aren't missing out on getting their product or service in front of those 70% of US adults researching their next purchase. If you don't have a web site, you can't use it as a marketing tool and you are missing out on reaching potential clients A simple run through of the process a person goes through when making a purchase demonstrates this fact. The purchasing process for products:

• Look into various types, models and features available for the product
• Evaluate the price range and establish a preferred buying range
• Evaluate products within the preferred price range (features, testimonials…) -Decide which product to purchase
• Make purchase

The purchasing process for services:

• Look into various services available to address the current need
• Evaluate the rates charged for the service by various providers
• Research providers whose services and cost most closely match the need, evaluating client feedback and results
• Decide which service to use
• Arrange services

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